Craft

Premium runs on something stronger. Here's what.

1. Pharmaceutical-grade nicotine

F!ESTA uses synthesized nicotine - chemically identical to plant-derived but with none of the tobacco residue. Every batch is third-party assayed for purity (≥99.5%) and traced back to the gram.

We use 15 mg/g across the range. That's medium on the strength scale - strong enough to do the job, restrained enough to leave room for the flavor.

2. The pouch

Slim, all-white. Plant-cellulose fiber, never tobacco. Engineered to release flavor steadily for 45 minutes - long enough to forget you're using one. The pouch fabric is rigid enough to hold its shape, soft enough to sit naturally under the lip.

3. The flavor system

Each flavor is built from a base of natural extracts (peppermint oil, cola nut, real grape concentrate) and fine-tuned with food-grade flavorings. We don't use the same syrup across the range - every flavor has its own recipe.

The strength dots on each can show the perceived intensity of the flavor, not the nicotine. Peppermint dots are not equivalent to Grape dots - they're calibrated per flavor.

4. The can

Matte black plastic with a soft-touch finish, ornate gold detailing pressed into the lid, debossed F!ESTA wordmark on the base. The lid is engineered to compartment used pouches - bin them in the lid, not on the floor.

5. EU manufacturing

Everything happens in one EU facility. Same workers, same QC team, same equipment. Each batch is sampled three times before it ships - for moisture, nicotine release rate, and flavor profile.

What we won't do

• We won't use tobacco extract.
• We won't sub-license production to whoever is cheapest.
• We won't add sweeteners to disguise weak flavor.
• We won't ship a batch that misses spec.